Make your web presence a
success!
Welcome to the web world. Now you have a website and you wish to
make it successful. It’s really very
easy but you need to be very careful.
In online business success rate is much more higher than any
other sphere of business-but to achieve that
you need to keep few things in mind.
1. Getting advice from a graphic designer or software programmer
and not a marketer is not advisable.
Website owners tend to commit this mistake quiet often and end
up blaming the website or online
business system for the final debacle. A designer is a designer,
a programmer is a programmer and a marketer
is a marketer. First you need to understand this. If you are a
beauty expert you cannot be expected to
be make suggestion about beautiful clothing. That is a job of a
fashion designer. It’s a collective job of both
to make a persons appearance charming and attractive. For this each have
their own responsibilities to
be handled.
Similarly a designer can make your website look beautiful. A
programmer can develop it well and a marketer
can make all this efforts successful by marketing the website
well and generate targeted traffic.
A marketer will tell you how you can reach your targeted
visitors or how they can reach you, the ways
and means of running your business smoothly and successfully.
Let me give you a few tips:
1. A designer will provide you with a nice flash intro in the
landing page of your website. But let me tell
you very clearly that flash intros have nothing even remotely to
do with in selling your product or services.
Even if eye catching it will only fetch appreciation for itself
and for its designer that’s the maximum it can
do. And appreciation is not the thing you exactly want. You want sales.
Flash intros instead will make web pages slowly download and at
one point of time this delay might drive a
very potential customer out of your website.
SO MY SUGGESTION AVOID FLASH INTRO. JUST ASK YOUR DESIGNER TO
MAKE A NEAT PRESENTABLE
DESIGN FOR YOUR WEBSITE WHICH WILL ALLOW CUSTOMERS A NICE
AMBIENCE.
2. Remember content is the key and you have to be the king. A
king uses the key to reach or look for his
royal treasure.
Presentation of quality content in your website can make your
website visitors your customers. Content of
your website should be related to your products and services.
Well arranged easily accessible.
Informative but avoid making it descriptive.
The most Important of all it should be a guiding or the path of
navigation in your entire website.
Note: Always use unique title tags to describe page contents.
This gives a visitor an Idea about the contents of the page. NO
title tag means that customer is blindly wandering in you
website looking for something.
So it’s better to let him know always that where he is heading!
3. Finally do have a marketer to look after business development
of website. As I say earlier also that
taking business development consultation from a designer or a
programmer wouldn’t be a nice Idea. But a professional expertise
in this can prove very good and will not allow you to complain
about website.
He/She will constantly find ways or look for them to generate
visitors or leads for your products or services from your
website.
So, a group of right people make a venture successful. And you
can be the leader in such success.
All the best,
Andrew Clacy
