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Q: Hi Andrew, I am
wondering how you know weather there is a good market for
Adsense that is related to your website. Say I was doing a
website on gold coast attractions, how would you check if
there is willing advertisers? Cheers. A: Hi
Adam, when it comes to Adsense you are best off sticking to
the American Market. There maybe a few
people paying for ads with Gold Coast attractions. However,
I stick to where the traffic is, in America. Because if you
are building a site for Adsense, you want make sure you are
getting steady traffic. Make sure your Adsense placement is
above the scroll of your web page. 5 Ways To
Improve Your Adsense Earnings
1. Concentrating on one format of Adsense ad.
The one format that worked well for the majority is the
Large Rectangle (336X280). This same format have the
tendency to result in higher CTR, or the click-through
rates. Why choose this format out of the many you can use?
Basically because the ads will look like normal web links,
and people, being used to clicking on them, click these
types of links. They may or may not know they are clicking
on your Adsense but as long as there are clicks, then it
will all be for your advantage.
2. Create a custom palette for your ads.
Choose a colour that will go well with the background of
your site. If your site has a white background, try to use
white as the colour of your ad border and background. The
idea to patterning the colours is to make the Adsense look
like it is part of the web pages. Again, This will result to
more clicks from people visiting your site.
3. Remove the Adsense from the bottom
pages of your site and put them at the top. Do not try to
hide your Adsense. Put them in the place where people can
see them quickly. You will be amazed how the difference
between Adsense locations can make when you see your
earnings.
4. Maintain links to relevant websites.
If you think some sites are better off than the others, put
your ads there and try to maintaining and managing them. If
there is already lots of Adsense put into that certain site,
put yours on top of all of them. That way visitor will see
your ads first upon browsing into that site.
5. Try to automate the insertion of your Adsense code
into the Web Pages using SSI (or server side included). Ask
your web administrator if your server supports SSI or not.
How do you do it? Just save your Adsense code in a text
file, save it as “adsense text”, and upload it to the root
directory of the web server. Then using SSI, call the code
on other pages. This tip is a time saver especially for
those who are using automatic page generators to generate
pages on their website.
These are some of the tips that have worked well for some
who want to generate hundreds and even thousands on their
websites. It is important to know though that ads are
displayed because it fits the interest of the people viewing
them. So focusing on a specific topic should be your primary
purpose because the displays will be especially targeted on
a topic that persons will be viewing already.
Note also that there are many other Adsense sharing the same
topic as you. It is best to think of making a good ad that
will be somewhat different and unique than the ones already
done. Every click through that visitors make is a point for
you so make every click count by making your Adsense
something that people will definitely click on.
Andrew more questions
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