Lack of targeted traffic
generation and conversion strategies
To convert traffic to sales or actions, first you have to obtain
traffic to your website. You need to
provide quality content that is search engine optimized and
facilitates your website on getting a higher
organic ranking in the search engine results thus enabling
people to locate your website and visit it.
You can use various advertisement campaigns with various search
engines on pay per click basis to
obtain traffic. There are quiet a substantial number of
effective traffic generating tools available on
the Internet today.
Traffic can also be bought, although purchasing traffic is the
un-effective means for traffic conversion.
If you buy traffic this is for sure that lots of people will
land on your website, but these people are using
pay-per-click reward systems and they usually will NOT convert
to sales or even provide you with leads.
Quality content, Search engine optimized website, targeted
mailing list are the most effective means
of obtaining targeted market traffic.
Factors Impacting Traffic Conversion
Getting traffic to actually read your information or act on an
advertisement on your website is determined
by several factors:
· The website must be attractive, User friendly and easy to
navigate.
· Any website that appears difficult to read, has too many slow
to load graphics or badly managed
color combinations will most often result in the traffic Drop or
no traffic.
· Any website that lacks quality content and appears to be only
sales-focused will inhibit conversion rates.
Convince the Traffic to Convert
In order to get your traffic conversion rate to increase,
selling a product or asking them to provide their personal
information to add to your mailing list, the traffic must find
your information easily.
The traffic wants information first and foremost. Provide them
information and they will want to convert.
Be honest, be real and you'll find more people convert than if you promise
them unbelievable results.
Three major strategies implemented to interact with visiting
traffic in more effective manner.
1. Asking them to fill up small form to get information about
offers deals and latest announcement.
2. Asking some existing customers to provide testimonials for
the website products and services. So
new visitors can read those testimonials and take a better
purchase decision.
3. Blogging - Allowing all visitors be a customer a new visitor
to get write their views and share their experiences will the
entire crowd of the website. This makes the website a familiar
place for the visitor who
can be come a customer at any point of time as per his or her
convenience.
4. Keep a close track on the traffic. To know where they come
from who are their referrers and what
keywords they have used so they landed up in your website.
This tracking process will provide you with the data which will
further help in designing and organizing the
data of the website in a manner which will provide maximum
results.
Remember, Look for your visitors show them the way to get what
they want and make them
satisfied customers.
All the best, Andrew Clacy
