Web Mistakes: Mistake 1 – Graphic Designers
The first mistake I’d like to start off with is a big mistake
and, obviously, that’s why it’s number one. The
biggest mistake I see business owners making on the Internet is
the fact that they employ a graphic designer to build their
website.
Now, I’m not saying graphic designers do not have a place. They
do a great job, but it’s only one function of a website. In
fact, if you’ve got a pretty looking website but no one’s coming
there because the search engines can’t find you, or there’s no
marketing structures or methods built into the website - so, in
other words, it’s not selling, it’s just a glossy brochure.
Some companies do just need a website that is a particular site
that is informative, but most websites owned by business owners
really should have marketing built into their websites.
If you’ve got a great business but it’s in the middle of the
desert and no one’s going past, what’s the point? It’s just like
having a website that the search engines can’t see, because a
lot of graphic artists put flash onto a website. Flash is one of
those big animation type of websites and the search engines
can’t see them. There’s nothing for them to read, so it throws
them away.
Secondly, human visitors also click off the website too, because
they don’t like to see that sort of stuff loading.
So, mistake number one is graphic designers who don’t understand
marketing and they don’t understand search engines, so be
careful, because what normally happens is the business owner
will say to the secretary, “Can you look up a couple of
places in the yellow pages or on the Internet?” And the
secretary will go find a website that looks pretty.
This happens a lot. This is a very common mistake and it ends up
costing the business owner a lot of money, because they keep
going to different graphic artists and keep spending, when
really the answer is never in the graphic artist. It’s in the
marketing and the search engines. So, a graphic designer is the
first mistake.
For the other 9 mistakes of this free report download it now
http://www.australianonlinemarketing.com/10-mistakes.html
Andrew Clacy is the CEO of http://www.australianonlinemarketing.com
he specializes in creating websites that sell for his clients
http://www.australianonlinemarketing.com/web-design.html
All the best,
Andrew Clacy
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